As part of a digital lead funnel test for small church pastors, I branded a free sermon series kit for pastors to download and utilize for their church planning. The kit included a guide, customizable sermon outlines, themed sermon slide templates, and social media sharing graphics. As an added moment of delight for pastors, I concepted and designed a sticker pack as part of the visual identity for the sermon series that included 'fruit stickers' that represented fruits of the spirit.
