Visual Identity Design
I helped develop a pattern system for Shasta’s brand to enhance their playful and fun vibe. These pattern elements are utilized as background texture elements or become part of the central design on social media posts. They have the ability to flex on multiple graphics.
Illustration
I also had the opportunity to illustrate pool scenes to communicate the family fun aspect of Shasta’s brand. Mixing luxurious award-winning pools with playful and precise illustrations enforces Shasta as a family-oriented and high-quality pool builder company.
Landing Page design for Water Safety Month
For water safety month, me and the Magnetry team helped Shasta communicate the importance of keeping young kids safe around their pool. We helped communicate how to make fun and safe backyard memories for families.
